Mexican Restaurant Business Plan Sample
Executive Summary
This business plan was created to secure investors. La Salsa Fresh Mexican Grill is one of the hottest franchises to team up with and offers enormous potential in Oregon. Currently, La Salsa is in all of the neighboring states of Oregon and is still expanding. The Santa Barbara Restaurant Group (SBRG) franchises the La Salsa chain.
There are two main reasons that La Salsa will succeed in Eugene: first is the lack of direct competition (nothing like it in town), the second is the high demand for a product like this in Eugene. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding.
The creation of a Limited Liability Corporation (LLC) will shield owners and investors from personal liability. Over the next three years Benjamin D. Strock plans to expand La Salsa in Oregon, developing between 3 to 10 restaurants under the LLC. This business plan only includes the first store plans which will help create more concrete goals. Per store revenues for La Salsa range between $400,000 to $1,000,000 depending heavily on location. Estimated start-up costs from SBRG are between $300,000 and $400,000, and require an initial investment of around $600,000. Half of this money will be financed by a small business loan, and the other half will come from private investors. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more).
The franchisor, SBRG will control most of pricing, training, building and advertising in exchange for between 8% and 10% of gross sales. Hopefully, the first La Salsa in Oregon will be built and running within three months of the initial financing assuming that a location has been agreed upon by franchisor, franchisee and investors…
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Mexican Restaurant Business Plan Tips
Creating a Mexican restaurant business planis really no different than working on any other type of restaurant business plan but there are few things to keep in mind, or at least consider, when working on starting a Mexican restaurant.
The first thing to keep in mind is whether or not he will be feeding people who are used to traditional Mexican food or whether your customers will largely be people accustomed to the American version of Mexican food. These are definitely not the same menu items.
Americans tend to like things less spicy than traditional Mexican cooking and they are more familiar with some of the staple items such as tacos and burritos and less likely to be interested in things like Menudo another more exotic offerings.
That isn’t to say that you can’t open a restaurant that aims to introduce different kinds of Mexican food to an American audience but make sure that it’s clear to your prospective customers.
That also isn’t to say that if you expect largely to serve customers who may be from Mexico or other Latin or South American countries that you can’t serve a more Americanized version of what they may be used to… Read more!
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Mexican Restaurant Business Plan Template
Company Summary
Company Ownership
Who owns your Mexican Restaurant Business and what type of business will it be – will you be an LLC etc.
Location(s) and Facilities
Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Mexican Restaurant Business.
Start-up Summary for a Mexican Restaurant Business
Provide basic details of the capital you require for your Mexican Restaurant Business and how you intend to acquire that capital if you don’t have it already.
Start-up Expenses for a Mexican Restaurant Business
This should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan.
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