Coffee Kiosk Business Plan
The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee.
The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
The Daily Perc will focus on two markets:
The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive.
The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment.
Free Coffee Kiosk Business Plan Outline
Coffee Kiosk Business Plan Executive Summary
The executive summary for your Coffee Kiosk Business should be written last. It should include the main people involved in your Coffee Kiosk Business and their experience related to the Coffee Kiosk Business. There should be a brief description of what the Coffee Kiosk Business entails. Your Coffee Kiosk Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years.
The should be your short term and long term objectives for your Coffee Kiosk Business.
What is the main mission for your Coffee Kiosk Business.
Keys to Success
A few bullet points to briefly describe why your Coffee Kiosk Business will be a success.
Who owns your Coffee Kiosk Business and what type of business will it be – will you be an LLC etc.
Location(s) and Facilities
Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Coffee Kiosk Business.
Coffee Shop Business Plan: Drive Through Kiosk
This is a business plan for rolling out multiple coffee kiosk business locations. The business, called The Daily Perc, will open drive-thru and mobile cafes serving coffee drinks and other beverages, as well as fresh-baked pastries.
The Daily Perc (TDP) uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. Its customers can drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. The business provides the consumer with a high-quality alternative to the fast-food, gas station, or institutional coffee vendor.
The Daily Perc will offer its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections.
A Coffee Kiosk Business Plan Outline
Your Coffee Kiosk Business Plan should cover the business basics from goals to management, from marketing to operations. A business plan is a blueprint for success, so don’t scrimp on the details. A good business plan covers the following areas:
- Describe in detail the business and its goals.
- Identify the business ownership and the legal structure.
- Discuss skills and experience you and your partners bring to the business.
- Identify advantages you and your business have over your competitors.
- Explain how the business will be managed on a day-to-day basis.
- Discuss hiring and personnel procedures.
- Discuss insurance, lease or rent agreements, and issues pertinent to your business.
- Account for the equipment necessary to produce your products or services.
- Account for production and delivery of products and services.
- Describe your product or service.
- Identify the customer demand for your product or service.
- Identify your market, including its size, location and demographics.
- Explain how your product or service will be advertised and marketed.
- Explain your pricing strategy.
- Explain the source and amount of initial equity capital.
- Estimate start-up costs.
- Project operating expenses.
- Develop a monthly operating budget for the first year.
- Develop an expected return on investment and monthly cash flow for the first year.
- Provide projected income statements and balance sheets for a two-year period.
- Discuss your break-even point.
- Explain your personal balance sheet and method of compensation.
- Discuss who will maintain your accounting records and how the records will be kept.
- Provide “what if” statements that address alternative approaches to problems that may develop.
Understanding Your Market
Market evaluation is critical and provides the basic data that will determine if and where you can successfully sell your product or service. This process involves defining your goals, scrutinizing your competition and your customer base, and interviewing potential suppliers. The information collected can help you, if necessary, adapt your product or service to better meet customer needs. Market research can help you:
- create primary and alternative sales approaches to a given market,
- make profit projections from a more accurate database,
- organize marketing activities,
- develop critical short- and mid-term sales goals and establish the market’s profit boundaries, and
- identify what makes your business different from similar businesses with similar products.
Coffee Kiosk Business Format
The Executive Summary must capture the essence of your proposed Coffee Kiosk Business. Try to keep the summary as brief as possible. Whether you are preparing this proposal for a venture capitalist, banker, or your boss, it is imperative that your summary be of the highest quality. These individuals may be flooded with requests for assistance.
Since the summary is a distillation of your plan, you might want to complete this section after you complete the rest of your Coffee Kiosk Business Plan. Or write the summary first, then create the Coffee Kiosk Business Plan and then go back to the summary, improve it and insure its consistency with the rest of your plan.
Since your objective is to lure the reader to want more information, your summary should have the following elements:
- It should be concise – you have one or two minutes to tell someone about your business.
- It should be exciting
- It should communicate how your business concept is unique
No matter how long you spent developing and honing your business plan, the reader of the plan will only spend five minutes reading it! It’s important to make those five minutes work to your favor. You may have the most meticulous and well-crafted business plan imaginable – in the end, however, the best plan is the one that entices the reader.
Surprisingly, many Coffee Kiosk Business plans neglect to include their formal name, address and principal contact. Please ensure that you leave a number that is attended. If the business plan recipient can’t reach you in one or two attempts, they will move on to the next proposal. Make sure this information is on your proposal – there is a prominent location on the front cover to put this information. Feel free to repeat the information in the Executive Summary.
If you cannot explain your Coffee Kiosk Business in a few sentences then you need a Coffee Kiosk Business Plan!
Type of Business
This section answers the question – What business am I in – a non-trivial question. Deciding what business you are in is probably the most important decision you will have to make. Indicate whether the business is a start-up or an existing business.
Company or Business Summary
Here, you can briefly describe the history of the company. Is this a startup? An expansion of an existing business? A division of a larger business that is launching a new product or service? Is the business a sole proprietorship, partnership, or corporation? If your business is a going concern, briefly describe the company’s historical performance. If the company is introducing a new web site or if the web site is a critical component of the Coffee Kiosk Business then briefly describe the web site and any significant future plans for that site.