Ideal Business Support is a full-service support agency for the insurance industry. Ideal offers a wide range of support services tailored for insurance agents. Ideal will specialize on a few offerings, but can do almost anything. While the support service market is competitive, most companies are generalists. Ideal will stand out by concentrating on the insurance niche.
Ideal has two strong competitive advantages. The first is industry knowledge of insurance. Sarah Helpinghand, the owner, spent five years previous to Ideal working as an insurance agent. This experience is priceless. Additionally, the value of networking based on Sarah’s previous insurance relationships will give Ideal a large leg up on the competition.
Lastly, Sarah will be designing an intensive training program to share her intellectual capital regarding the insurance industry with the rest of her company. All employees with go through this training.
Ideal is projected to reach profitability by month 11 and will have modest net profits by year three.