1:10 pm - Wednesday April 1, 2015

Free Commercial Photography Business Plan Samples

Commercial Photography Business Plan

Executive Summary

Flash Commercial Photography, located in and serving Rochester, NY, will serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client’s needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography. Founded and directed by veteran freelance commercial photographer Matte Flash, Flash Commercial Photography intends to raise $53,000 by adding limited partners to the business in order to open a studio space, hire staff, and undergo a new marketing campaign.

Sales and profits from the business are projected to rise steadily, from $356,000 revenues and $50,000 profits in the first year to $750,000 revenues and $99,000 profits in year 5. Gross margins and net profit margins will be relatively steady at 75% and 13% respectively.

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Commercial Photography Start-Up Business

Starting a commercial photography business has the same challenges as starting any new business. Fortunately, there are many options available in this category including,

  • Business headshots
  • Product photography
  • Event photography
  • Stock photography
  • Fine art photography


Head-shots are not only an easy way to diversify your portrait business, they can also be very profitable. First of all, there is little cost of sales, because the delivery of the product is usually electronic. For models and actors, there can be the expense of comp cards or 8 x 10 portfolio photos.Second, most head-shots, are quick and easy; one backdrop and 8-12 shots is usually adequate. Lastly, it is a business expense for the client, so you are not tapping into their personal,discretionary income. Head-shots are a requirement for many professional people;realtors, lawyers, actors, models (as shown on left) and anyone who wants to have their face on their website or promotional pieces.I highly recommend that you consider branching out into this type of commercial photography if your are a portrait photographer.

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