Executive Summary
With the expansion of the Oregon State University (OSU) campus and tourism growing in the Bend, Oregon area, The Coffee Break will start business to provide convenience while still maintaining nutrition and satisfaction. Market research shows a promising demographic in females, and people over 55 years of age. We will facilitate their demands by offering great food in a timely manner. Also, The Coffee Break will have a small coffee bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy a delicious refreshment.
Our three main targeted markets are students, business people, and tourists. All of these segments appear to be growing in size and demand. Our prime location will facilitate convenience to many of our customers.
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