6:31 am - Saturday August 2, 2014

Brand Monitoring: Coca-Cola vs Pepsi

 

  1. SOCIAL MEDIA MONITORING REPORTNOVEMBER 09-23 2011 PEPSI versus COCA-COLA © InRev Systems 2011 1
  2. This research was carried out using Simplify360 • Simplify360 is a web based social media engagement and analytics platform that offers a one stop solution to the social media needs of a business and lets you engage with your customers and interpret your social presence • Simplify360 provides an easy to use platform for tracking and listening to • Simplify360 lets you what people are talking about your analyse the social media brand in social communities presence of your brand by giving you actionable • With Simplify360 you can not only insights listen to what your customers are talking about your brand but also engage with them! © InRev Systems 2011 2
  3. COMPETITIVE INTELLIGENCE© InRev Systems 2011 3
  4. CONVERSATIONS 1090 754 758 Overall 508 Positive Negative 167 Neutral 192 54 165 Pepsi Coca-Cola * Twitter conversations only from India while the conversations from the other channels are global Coca-Cola has more brand prominence than Pepsi © InRev Systems 2011 4
  5. SENTIMENTS 18% 25% 3% 8% Neutral Negative Positive 67% 79% Pepsi Coca-Cola * Twitter conversations only from India while the conversations from the other channels are Pepsi is more HATED than Coca-Cola global © InRev Systems 2011 5
  6. CHANNELS 1% 1% 1% 1% Discussions Blogs 97% 97% Facebook Videos Twitter News 1% 1% Pepsi Coca-Cola Twitter contributes to most of the conversations for both the brand © InRev Systems 2011 6
  7. TWITTER AGE-GROUP DEMOGRAPHICS 2% 2% 7% 13% 36-45 36% 48% 26-35 18-25 13-17 49% 43% Pepsi Coca-Cola Considering global twitter conversations © InRev Systems 2011 7
  8. TWITTER AGE-GROUP DEMOGRAPHICS There is not much difference for Pepsi 7% 10% in the Twitter age group demography 16% between India and the world 35% 36-45 35% 26-35 18-25 34% 13-17 42% 21% Pepsi Coca-Cola Considering twitter conversations Indians tweeting about Coca-Cola are much more mature than only from India that of Coca-Cola in the global scenario © InRev Systems 2011 8
  9. TWITTER GENDER DEMOGRAPHICS 77% 79% 23% 21% Considering global twitter conversations © InRev Systems 2011 9
  10. TWITTER GENDER DEMOGRAPHICS 62% 59% 38% 41% There is not much difference between the gender brand Considering twitter conversations patronage between Pepsi only from India and Coca-Cola © InRev Systems 2011 10
  11. BRAND LOCALIZATION Pepsi has more brand buzz in India © InRev Systems 2011 11
  12. TWITTER BRAND LOCALIZATION 80% 80%82 tweets 29 tweets 13% 10% 10% 7% Mumbai Pune Others Mumbai Pune Others © InRev Systems 2011 12
  13. GET COMPETITIVE INTELLIGENCE Pepsi is comparatively stronger in Facebook Coca-Cola is comparatively stronger in Blogs and Twitter © InRev Systems 2011 13
  14. CHANNEL INSIGHTS© InRev Systems 2011 14
  15. The tweet “Why cant we have Coke and Pepsi in the same restaurant?” got many retweets“ A white Coca-Cola can? “ tweet got huge buzz Coca-Cola got associated with Kolaveri BIG time Seems like some rumor on Pepsi s spreading in the social media © InRev Systems 2011
  16. BLOGS 5% 3% 3% 230 mentions www.pepsimonster.com www.askfordiet.com 89% nh7.in Others 4% 1%1% 270 mentions tribstar.com www.unwantedemail.net www.mobilecommercedaily.com 94% Others © InRev Systems 2011 16
  17. NEWS 148 mentions • denver.sbnation.com – 5 post • rwww.retirementplannings.org – 4 post • timesofindia.indiatimes.com – 4post 173 mentions • retirementplannings.org – 6 post • timesofindia.indiatimes.com – 5 post • wallstcheatsheet.com – 4post • guardian.co.tt – 4 post © InRev Systems 2011
  18. KEY LEARNINGS • Coca-Cola has higher brand prominence and BUZZ in social media • Pepsi has more reach and prominence in India than Coca-Cola • Pepsi has more negative sentiment conversations than Coca-Cola • Pepsi is the clear winner in Facebook while Coca-Cola leads in Twitter and Blogs • Twitter demographic for India shows that Pepsi has more younger teens following it while Coca-Cola has more of a mature age-group followers © InRev Systems 2011 18
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