In short about this power point:
1. Research Methodology Research Writing WTUC Dec. 2006 Research Methodology Research Writing WTUC Dec. 2006
2. Purpose The method section answers these two main questions: 1. How was the data collected or generated? 2. How was it analyzed? In other words, it shows your reader how you obtained your results. But why do you need to explain how you obtained your results? http://www.clet.ait.ac.th/el21meth.htm
3. Point 1
* We need to know how the data was obtained because the method affects the results.
* For instance, if you are investigating users’ perceptions of the efficiency of public transport in Bangkok, you will obtain different results if you use a multiple choice questionnaire than if you conduct interviews.
* Knowing how the data was collected helps the reader evaluate the validity and reliability of your results, and the conclusions you draw from them.
4. Point 2
* Often there are different methods that we can use to investigate a research problem. Your methodology should make clear the reasons why you chose a particular method or procedure.
5. Point 3
* The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study.
* For example, if you are using a questionnaire, readers need to know that it offered your respondents a reasonable range of answers to choose from (asking if the efficiency of public transport in Bangkok is “a. excellent, b. very good or c. good” would obviously not be acceptable as it does not allow respondents to give negative answers).
6. Point 4
* The research methods must be appropriate to the objectives of the study. If you perform a case study of one commuter in order to investigate users’ perceptions of the efficiency of public transport in Bangkok, your method is obviously unsuited to your objectives.
7. Point 5
* The methodology should also discuss the problems that were anticipated and explain the steps taken to prevent them from occurring, and the problems that did occur and the ways their impact was minimized.
8. Point 6
* In some cases, it is useful for other researchers to adapt or replicate your methodology, so often sufficient information is given to allow others to use the work. This is particularly the case when a new method had been developed, or an innovative adaptation used.
9. Common Problems
* irrelevant detail
* unnecessary explanation of basic procedures
* problem blindness
Incoming search terms:
- how to write and/or structure a business research methods section