Nowadays, we can notice that the parents buy more for their children. No matter how big or small the family is the income is far more than a single person thank to double earning. This partly explains why parents have more money to spend on their children. Similarly, the desire of parents related to the fact that they spend less time with their children because of their work may play a role in their purchasing decisions. This also explains the steady increase in the amounts of pocket money given to children.
Children are an important target segment for marketers because they have their own purchasing power, the more they influence the buying decisions of their parents, so we can say that they are the consumers of tomorrow. Directly or indirectly the child has different consumption activities, he learns to connect a consumer to choose a specific context of social relations within the family or an institution like the school.
Children’s ability to change consumer behavior of the whole family is at the root of our memory, more precisely we will study the strategies of marketers to target children.
To initiate and conduct a search for information specific commercial nature we put in place a firm order to produce a theoretical and practical quality, then we conducted a meaningful analysis through the socialization of the child, but also through brand strategies to target children, as well as through the effects of marketing on children and possible preventive actions.
