BUSINESS DEVELOPMENT – Whether you are starting your career or your momentum, networking is a good tool for developing your business.
However, it is not enough to point to an event, move and distribute a few handshakes and business cards to get results. Networking requires compliance with the seven commandments of effective networking as explained by the consultant and trainer Nellie Akalp in his blog Mashable .
- Give rather than receive
Too often people set goals specific to a networking event. They aim to achieve a number of new references or new customers. But you are not there to receive, but to provide information and actively participate in the event. In doing so, you remove the pressure on the shoulders, you are less stressed and you take advantage of the moment.
- Do not despair
You may need desperately a new client or a new job, but do not demonstrate. The other participants are your lifeline. Reread the first commandment and change your strategy.
- Be sincere
Hold real conversations with other participants. Avoid talking in acronyms and technical jargon and avoid buzzwords, but meaningless. Explain simply and clearly what you are doing and why you are participating in this event. Your goal is to be understood by all participants, because understanding is the key to a successful business relationship.
- Ask open questions
Ask only questions that can not answer yes or no. So you get more information and also you show more curiosity about your partner. Two examples: “How your business has evolved over the past 10 years? “And” What do your customers ask most often? “.
- Moderate your alcohol consumption
One or two drinks can help you relax and to network more easily. But know your limits, for your judgments and your words can be altered if you miss it and you can commit irreparable blunders. Lie made ??the findings of this study indicate that people consume more alcohol at corporate events as when attending a bar or a party.
- Establish good contact
You never know where a conversation can take you. So if your contact does not match the profile sought contact, do not pass immediately to the next. Take time to talk with him, he knows may be someone who can create value for you.
- Do you practice
Networking is a skill that develops. Observe people who are comfortable in this type of activity and feel free to ask them for tips. The best way to improve is to attend regular networking events.
Nellie Akalp is chairman of the advisory group CorpNet and can be followed on Twitter . You can also consult this guide and this page to optimize your networking.
Source: www.finance-investissement.com
